Visual Content

A curated portfolio of visual content formats designed for brands in the interior, lifestyle, wellness and outdoor sectors.
Each section explores a different creative approach, combining short-form video, photography and storytelling to showcase versatile content for websites, social media and digital campaigns.

Interior

This editorial concept was created around AMPM, a French premium interior brand known for its understated elegance and timeless aesthetic. Inspired by its visual identity, the series explores the balance between refined design, natural materials and a serene atmosphere, translating these elements into a cohesive visual narrative.
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It includes a 12-second vertical single-shot film, a collection of versatile B-roll clips and a curated selection of still photographs, creating a flexible content library suitable for websites, social media and digital campaigns.

Interior

Sklum is a Spanish furniture and home décor brand celebrated for its contemporary style, Mediterranean inspiration and approachable design. The visual direction highlights the interplay of warm light, natural textures and handcrafted details, creating an inviting atmosphere that feels modern, relaxed and full of character.
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The series combines a 21-second vertical cinematic sequence, complementary B-roll footage and a curated selection of still photography, designed as a versatile visual library for digital platforms and brand storytelling.

OUTDOOR

This collection explores the outdoors as a source of atmosphere. Across changing seasons and natural landscapes, the visual direction focuses on light, movement and the quiet beauty of everyday moments, capturing a slower pace that invites observation and connection with nature.
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The series brings together three complementary formats: a 20-second vertical film following a quiet moment in a snow-covered garden; a collection of contemplative, slow-paced one-shot clips; and a 20-second cinematic montage celebrating the mountain landscapes surrounding my home, in the Sierra de Guadarrama (Madrid). Together, they showcase different approaches to outdoor storytelling for digital platforms.

WELLNESS

Developed around Sunday Natural, a German premium supplement brand focused on high-quality, science-based nutrition, this series explores how educational product content can be integrated into authentic everyday storytelling. The visual direction combines a clean aesthetic with a calm, lifestyle-oriented approach, presenting wellness products as a natural part of a daily routine.

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The series includes a 25-second UGC-style video in Spanish featuring on-screen text and voice-over, a French adaptation of the same concept, and a curated selection of product photography. Together, these formats demonstrate how a single creative concept can be adapted across languages for different audiences while maintaining a consistent visual identity for digital platforms.

LIFESTYLE

This collection explores lifestyle storytelling through authentic, creator-led content. Blending interior design, everyday routines, a close connection with nature and personal presence, the visual direction aims to create content that feels natural, aspirational and relatable while maintaining a refined aesthetic.
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This section features three complementary formats: a 30-second Decor Favorites video highlighting carefully selected interior pieces; a one-minute Day in My Life vlog capturing everyday routines at home and in nature; and a 20-second lifestyle portrait sequence inspired by editorial fashion and personal branding content. Together, they showcase different approaches to lifestyle storytelling for digital platforms.